You know your business.

We know growth.

In partnership with Value Prop Interactive's, Jose Palomino, we offer a strategy, marketing, and sales consultancy with decades of experience helping mid-sized B2B companies find new growth. We've engaged with hundreds of B2B business owners, CEOs, and leadership teams across a wide variety of industries, from IT to professional services to industrial manufacturing—helping unlock over $250M in new growth.

You're tired of "seeing what sticks". 

Our approach to growth is different.

If you're frustrated by declining sales, thinning margins, languishing sales cycles, or shrinking lead flow, you've probably tried every tactic in the book to turn things around.

And yet, here you are. Still frustrated.

At Value Prop, our approach to growth is different—because we understand that growth is about more than tactics. It's about a right-sized strategy that highlights and strengthens your business' unique competitive edge.


When you sharpen your competitive edge, you gain your ideal customers’ attention and desire to work with you. And as a result, you enjoy:

  • Sales growth because more customers value what you do
  • Stronger margins because customers prefer to buy from you
  • Shorter sales cycles because customers are eager to do business with you 
  • Steady lead flow because customers learn about you in compelling ways.

You're too busy for open-ended consulting.

Our structured programs deliver results.

Competitive Edge ProgramSharpen your advantage in your market. We help you design, deploy, and drive a competitive edge to win more and better business—in less than 12 months.
Revenue Throughput AnalysisFind out where growth is getting stuck. Our robust Revenue Throughput Analyzer™ will give you the clarity to turn business into a powerful revenue machine. 
Accelerator Workshops for TeamsTackle specific challenges in your strategy, marketing, and sales through our targeted, 3-day training workshops for you and your team.
Strategic Coaching for Owners & CEO'sGet clarity and support to execute your plans with confidence. Private strategic coaching is available with Value Prop CEO, Jose Palomino. 

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